"Nice To Beef You", a promotional campaign under EU BEEF ASIA, spearheaded by PROVACUNO from Spain and ASSOCARNI from Italy, aims to boost the awareness and recognition of European Quality Beef among beef industry professionals in South Korea.
As part of this high-level delegation, from April 6th to 10th prominent South Korean beef professionals were invited to engage directly with the beef production ecosystem in Europe from Spain. The program included exclusive technical visits to leading cattle farms, modern slaughterhouses, and advanced cutting and processing facilities. These site visits offered participants an in-depth look at the traceability, food safety, and quality assurance protocols that define the European approach to premium beef production.
Beyond on-site learning, the trip served as a dynamic forum for bilateral dialogue—providing space for discussions on production best practices, sustainability, and evolving consumer demands. The hands-on experience not only demonstrated the robustness of European systems but also fostered professional ties and the potential for long-term industry cooperation between the two regions.
Integral to the "Nice To Beef You" campaign, this study trip transcends mere promotion; it's about fostering enduring connections and mutual understanding between Europe and South Korea. The successful completion of this study trip underscores the commitment of both European and South Korean beef industries to exchange professional knowledge and elevate global beef market standards.
As the EU BEEF ASIA program approaches its final chapter, the knowledge partnerships and strategic dialogues it has fostered will continue to shape international engagement. The program’s lasting impact lies not only in promotional visibility but in its enduring contribution to global best practices, mutual learning, and the continued recognition of European Quality Beef as a global benchmark of excellence.
For further information, please search for "Nice To Beef You."
