From May 19 to 21, 2025, the “Nice to Beef You” European beef promotional campaign made a great appearance at the 2025 SIAL China International Food Exhibition (Shanghai). The campaign showcased high-quality European beef products from Spain and Italy, along with Europe’s advanced beef production systems, earning widespread attention and praise from professional visitors and food enthusiasts from across the country.
Experience the Finest Flavors and Culinary Excellence from Spain and Italy
From May 19 to 21, 2025, the “Nice to Beef You” European premium beef promotion campaign will make a prominent appearance at SIAL China 2025 in Shanghai, showcasing European high-quality beef products and rich culinary culture from Spain and Italy at Booth E7 B001.
The EU BEEF ASIA program, a collaborative initiative funded by the European Union, successfully concluded its latest endeavor with a study trip in Spain, fostering meaningful exchanges between European and South Korean beef industry professionals.
The “It’s Time for European Beef” campaign’s European delegation participated from April 24th to 26th in Wofex Visayas 2025, the leading food fair held on the island of Cebu. This event brings together beef importers and distributors from all over the Philippines.
